Aveda has found that a majority of plastic bottle caps do not get recycled today.

Often these caps end up as litter or trash, ending up in landfills and
beaches or migrating into our rivers and oceans. Birds and other
marine creatures mistake them for food with tragic results. The
magnitude of this pollution problem is devastating to our oceans and
wildlife.

You can be part of the solution by joining Recycle Caps with Aveda.

Aveda is announcing a new recycling initiative that helps extend the
current boundaries of recycling and elicit participation from all
corners of our community. With the help of our network of salons and
stores, in partnership with community schools, we are building a new
recycling program for plastic bottle caps in which caps are collected
at stores and schools and then sent by Aveda to our recycler where the
material is recycled into new caps and containers. Aveda has been able
to work closely with our suppliers to develop ways to make new caps
and containers from the recycled caps. We hope to ship new products
using this reworked, environmentally-friendly material later this year.

Join the Recycle Caps with Aveda campaign. Bring your plastic caps
into an Aveda Store and feel great knowing that they will be
repurposed into new Aveda packaging and kept from entering our
waterways and harming wildlife.